Sticker sheet design

Client: Small Business Brands
Industry: Packaging & customer experience
Services by Pellowpi:
Illustration • Sticker sheet design

Project Overview

This sticker sheet was designed for small businesses who want to add a thoughtful, joyful touch to their packaging.

The goal was simple: turn a small sticker into a moment of connection between the brand and the customer—something that makes them smile the second they open their package.

Concept

The sticker sheet features five different hand-drawn illustrations, giving brands variety while keeping a cohesive look.

Each design is playful, friendly, and emotionally warm—created to:

• Spark joy during unboxing

• Feel personal and intentional

• Strengthen the brand-to-customer relationship

Beyond decoration, these stickers are designed with a purpose.

Customer Experience Focus

A key objective of this project was to encourage customer reviews, which are essential for small businesses.

By creating stickers that feel cute, positive, and thoughtful, the unboxing experience becomes more memorable—making customers more likely to:

• Feel appreciated

• Remember the brand

• Leave a review after receiving their order

Sometimes, a small smile leads to meaningful support.

Design Direction

The illustrations were designed to feel:

• Cute and approachable

• Easy to recognize at a small scale

• Versatile across different packaging styles

The sticker sheet format allows businesses to mix and match designs while maintaining a consistent brand feel.

Final Result

This sticker sheet serves as a simple yet powerful packaging tool—helping small businesses create joyful unboxing moments, build emotional connection, and gently encourage customer reviews.

A reminder that small details can make a big difference for growing brands.