Lenluka

Client: Lenluka
Industry: Creative hobby & collectible art goods
Services by Pellowpi:
Rebrand • Logo design • Website design • Product production (mini art cards)

Project Overview

Lenluka began as a sticker brand and evolved into something deeper—a feel-good creative hobby centered around small, collectible art.

Pellowpi led the rebrand of Lenluka, transforming it from a simple sticker line into a curated mini art card brand that celebrates timeless creativity, emotional connection, and everyday joy.

Brand Concept

Lenluka is built around the idea that art doesn’t have to be big or expensive to matter.
The brand offers mini art cards inspired by vintage artists, with plans to collaborate with future artists to create new collections.

Each card is designed to be:

• Small and affordable

• Easy to collect or gift

• Emotionally uplifting

Lenluka is a hobby for people who want something simple yet meaningful—something that brings calm, inspiration, and warmth to their daily life.

Design Direction

The visual identity was designed to feel:

• Calm and tasteful

• Creative yet minimal

• Timeless with a modern touch

The brand balances vintage inspiration with a clean, contemporary layout, allowing the artwork to remain the hero while keeping the overall experience approachable and fresh.

Product Experience

The mini art cards are the heart of Lenluka.
They are designed as collectible pieces—perfect for journaling, pinboards, desks, or small moments of pause.

The goal was to create a product that feels:

• Personal

• Comforting

• Accessible to everyone

Deliverables

Logo Design
A refined logo that reflects Lenluka’s evolution—creative, modern, and versatile, while still honoring its artistic roots.

Website Design
A clean and calming website designed to showcase the art cards, tell the brand story, and make the browsing experience feel intentional and soothing.

Mini Art Card Production
Pellowpi produced the mini art cards from concept to final product, ensuring quality, consistency, and a cohesive brand feel across every collection.

Final Result

Lenluka emerged as a thoughtful, hobby-focused art brand—one that encourages people to slow down, collect what they love, and connect with art in small but meaningful ways.

A rebrand that proves even the smallest art can hold a big feeling.